CASE STUDY ON GLOBAL CHANGING TRENDS:

FASHION IN CONTEXT TO GLOBAL CHANGING TRENDS AND SOCIAL ASPECTS:

: A CASE STUDY ON GLOBAL CHANGING TRENDS AND IT'S IMPACTđź‘€


 Fashion trends come and go; meanwhile, a society’s values are established and evolving characteristics to their beliefs and culture. Fashion is just not an ambitious projected image of a reinterpreted good old value to fulfil some function or agenda alike but rather an evocative and refreshing concept worthy enough to be portrayed for society’s appreciation that makes us even more instinctive

Introduction:

 “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening.” Coco Channel, 1883-1971 From a crawling baby of some months old to a white hair, teeth broken lady every single individual has their own fashion statement. Fashion is endless and is been around since the beginning of the human race. “Fashion is the mould of the contemporary, in its ability to join in the dynamics between the individual and society” [FIORANI, 2006]


We need to keep into consideration every class of people while speaking about society. The garment we wear depicts our personality. There are positive as well as negative impacts on our society

A STRUCTURAL ANALYSIS OF CONSPICUOUS CONSUMPTION BEHAVIOUR:

Objectives of Study: • Study the new fashion trends in India. • Examining the emerging trends in the apparel sector in India. • Understanding the apparel trends of ancient India. • Analyzing the challenges faced by society due to fashion trends and their impact in India. • To think about the degree of influence on later generations due to coming up fashion trends in India. 


Factors that Affect Fashion and sets the trend

"NOTHING IS CONSTANT EXCEPT FOR CHANGE"

The following factors affect/influences the Trends :
 1) Social norm 
2) Fashion education,
 3) Mass media,
 4) Peer groups,
 5) Social criticism 
 6) Environment 
7) Customs, traditions, 
8) Religion,
 9) Changing trends and Values
10) Age

EVOLUTION OF FASHION:

 
SOCIAL AGENDA OF FASHION TRENDS:
We can argue whether or not the fashion trends have more of a positive or negative effect on people of today, regardless we can agree that the apparel industry has grown to become very popular and influential. The society comprises of the population including infants, small kids, teens, adults, working population, and retired people
DIVERSITY IN FASHION
POSITIVE IMPACT:
 • New ideas, designs and trendy looks in invented.
 • Apparel industry gives chance to designers to express their talent.
 • There are unending opportunities in the Apparel sector. The possibilities are truly endless.

NEGATIVE IMPACT:
 • Bending generation towards western culture.
 • Forgetting Indian culture and ethics
. • Showing more interest in the Hollywood fashion and trends than own country 

CONCLUSION:

The main aim was just to understand how the apparel trend can impact us. All we can conclude is that it finally depends on you. The beauty of you lies in yourself and not in the trends. So you decide? You want to get influenced by other trends or create your own trend and influence others. "Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.” —Gianni Versace.



IMAGE CREDITS: GOOGLE AND INSTAGRAM
INFORMATION REFERENCE: GOOGLE

 


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